Today we’re going to talk more about technical SEO for e-commerce. First! let’s understand in practice what its main function is — what exactly it does. Next! we will better understand the most basic points of SEO for e-commerce! and then we will see together what the technical audit process is like.
What Exactly Does Technical SEO for E-commerce Do?
SEO for e-commerce makes your website and your products appear in searches that people make! especially on Google.
Of course: it applies to all other search engines as well.
The point is that Google is the search country email list engine with the most resources today — it relies not only on listing websites on its results pages! but also on snippets aimed at e-commerce.
Due to the greater number of resources that Google offers! technical SEO for e-commerce is essential to ensure maximum exposure possible in the search engine.
Below we will talk in more detail about how exactly SEO for e-commerce places your brand more prominently on Google. Follow me:
Knowledge Panel for Branded Search
Let’s start small: branded searches are those in which the user searched directly for your brand name on Google.
In these cases! SEO is important to signal project managers as expert witnesses: part four to Google that the brand is yours! and to include your content in the knowledge panel.
See this example to better understand what the Dashboard is:
When someone searches for “Vans!” the Knowledge Panel displays information about the brand! pulling information from the top search result.
In the case of larger brands! as in the example! the Knowledge Panel can even be built by other sites! such as Wikipedia.
Ready to get started?
But in smaller e-commerces! this Panel is built with the information you determine on your website — usually on a specific page for this! “About Us”.
You can’t “activate” the Dashboard for your brand. You just need to create good content! work on technical SEO! and wait for Google to create it as searches for your brand increase.
Easier Display on Google Shopping Ads
Those who work with e-commerce need to caseno data work with a specific type of ad on Google Ads — ads for Google Shopping.
You’ve probably seen several of these ads when searching for products on Google. Here’s an example:
Here! we can see that Vans is doing a great job with both technical SEO and paid media management.
See how the brand appears in two different ways: on Google Shopping! on the right! and in the search results themselves.
This isn’t the standard Google Ads and Google Shopping experience. In fact! it’s quite common for brands with their own e-commerce sites to lose auctions on keywords related to their own product.
