- position the institution in question thanks to its content;
- assertively communicate what the university’s services and notable aspects are;
- getting website visitors to apply.
In this whole process, content plays the most important role, and it has to focus on both potential students and parents. It follows the pattern of a sales funnel .
This is one of the most important Educational romania phone number data Marketing trends. You should not miss it! Learn about its stages:
Attraction: Appealing to the decision maker
This is the point where you need to generate traffic, preferably from people with interests similar to those of the institution. For this reason, we must focus on the Buyer Persona.
For the attraction stage, the following resources can be used:
- social networks ;
- blog;
- SEO positioning;
- website pages.
Use those that are more accessible regarding the management of the institution’s technological tools.
Conversion: Stimulating a stable and lasting relationship
Once you have attracted the ideal, interested people, you enter the conversion process, where it is important to obtain as much information about the user as possible.
At this stage, UX writing is of tremendous importance. To acquire this information, there are the following alternatives:
- calls to action within the website;
- educational webinars;
- form;
- contact section.
In this way, we will have the information we need about the potential client .
Closing: the time of sale
People who have reached this stage are truly interested in belonging to the educational center.
The time has come to convince them to take that final step: hire us!
At this point, the following resources are used:
- CRM , a software used to manage customer relationships;
- Marketing management reports;
- Email Marketing sequence , where valuable i the lack of professional regulation nformation is offered that ends up convincing the prospect.
Finally, we must not forget that we must keep students happy so that they continue to choose us.
Delighting customers to retain them
The goal is for students to feel happy within the university. So much so that they will become the main promoters .
By doing an excellent job in all the previous steps this will not be a problem. Now all that remains is to implement the best educational techniques to keep our students happy with the institution.
Sell them? Ready. Keep them? A must!
To finish
As we have observed throughout the article, these bjb directory Educational Marketing trends include different areas of management. In every process it is worth asking: what is the way to guarantee success?
We can summarize this matter as follows:
- First of all , all areas must be interconnected and work as synchronized gears of a strategy;
- Secondly , we must provide as much value as necessary to our strategy and to the user as possible, in this way, they will choose us.
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