The goal is to preserve the SEO work done on your pages, i.e. the traffic to your site through the old pages does not disappear from the search results.
Redirection allows:
- search engines to understand job function email list that the content has been moved, so search engine robots keep its ranking and reputation.
- Internet users who have saved your page URLs in their browser can always access them by clicking on their favorite.
Types of Redirects
There are several types of redirection
301 Redirection or Permanent Redirection
This is the most common among other redirects, it is used when moving a page to a new location permanently
search engines change their indexes.
A 301 redirect tells Google search engines that the visited page has permanently changed address, the latter automatically modifies the index, substituting the pagerank of the old URL for the new URL, in fact the SEO power persists while preserving the authority, the popularity of the old pages.
302 Redirect (or Temporary Redirect)
This is an indication to the web browser and “search engine” robots that the page visited has temporarily changed address, it is used in the event of site maintenance.
For this “302 redirection” mode, search create a new google business profile engines do not modify the indexes.
Pages that require a 301 redirect?
- Pages that rank well in SERP, on relevant keywords
- Significant natural traffic received from search engines
- Good quality and optimized backlinks
301 Redirect from WordPress
This is a simple solution but can only be done for 301 redirects between pages. For other cases, you will need to go through the .htaccess file.
You just have to connect to your dashboard then in “Extensions” to add the redirection plugin
Click “Add”, type “Redirection” in the search bar. Install and activate the plugin.
Click on “Add a redirect”
you enter the URL of the old page, then the new URL, and finally click on “Add Redirection”
Consequences of changing a URL without redirecting
After a website redesign, content mobile lead reorganization, domain name change, but without any redirection, the conclusion is: ” a site full of 404 errors ” is also a bad signal to Google. In addition, it can lead to a loss of popularity for the old “backlink” pages.
