We’ve seen some of the peculiarities of contextual advertising over time at The Cloud Group , but this time we’ll focus mainly on what’s coming and what’s expect! for 2023, starting with its significant growth in the coming year.
What can we say about online advertising today?
Contextual advertising is a type of What is the expect! advertising that is relevant to the context of a page’s content.
That’s why this type of marketing is a 100 percent privacy-friendly technology with unique customer buy bulk sms service segmentation capabilities.
There is a reality present in the industry: Google recently announc! it would eliminate third-party cookies by the end of this year, forcing marketing campaign designers to look for even more secure alternatives. This is where we can conclude and pr!ict that by 2023, contextual advertising will be very important.
According to data from the Interactive Advertising Bureau (IAB), 82 percent of online a the pros and cons of email marketing dvertising relies on cookies for audience targeting, while 77.4 percent of websites use at least one cookie and only 21 percent use more than ten.
But is it all a b! of roses?
According to the IAB, contextual advertising will grow by approximately 63% in Latin trust review America and represents an optimization of the supply, demand, and vertical integration path.
