Again, you need to What is the difference be aware of the definition of each of these elements to understand the differences.
So here’s the definition of an editorial charter : it’s a reference document that guarantees the consistency and quality of your content. The albania phone number library editorial charter allows all your stakeholders to understand the priorities of your communication.
- Your company’s objectives ;
- the details of your competition;
- the profile of your target audience;
- the description of the different players in your communication strategy.
Simply put, the editorial line describes how to write, while the editorial charter describes the purpose of content creation . Both elements are What is the difference therefore an integral part of your editorial strategy. They each allow you to provide your teams with a high level of precision regarding your needs and expectations.
Why establish an editorial calendar?
An editorial calendar (also called an editorial schedule or publication calendar) is designed to keep an overview of your team, to know the progress of your projects and to better organize the creation of content . In addition, it allows you to how to choose a digital marketing agency without regrets along the way plan . Your budget well and not miss an important date (launch of a new service, promotion of an offer, etc.).
Furthermore, this document serves to transmit extremely important data to achieve your conversion objectives and refine your natural referencing . Here are the elements of your editorial strategy that you could add to your editorial planning .
- Key query : State which primary (and secondary) query you want the content to focus on.
- Keywords to add : Provide information on words and phrases that can help the SEO of your blog posts and fixed pages.
- Content length : Specify at least the minimum number of words required to be relevant and competitive on search engines.
- Internal and external links to insert : leave nothing to chance by refining your internal linking and referring to authority sites.
- Sources of inspiration : Reduce your colleagues’ research time by sharing trusted sources.
- Stakeholders : Organize the work by determining the tasks of each member of your team.
- Relevant platforms : Choose in advance the communication channels most suited to the type of content.
- Publication date : Plan in advance the frequency of your publications on the Web.
- Comments : For example, you could describe the search intent (transactional, commercial, or informational) or provide details on the preferred writing style ( copywriting , storytelling , SEO writing , etc.).
By doing this, you constantly have a global vision of the proper implementation of your editorial strategy, you control your costs and you optimize each step of the content creation process! Note that the SEOQuantum tool allows you to create an editorial schedule that meets all these needs. Don’t hesitate to discover it and use it if you haven’t already!
Conclusion
Content strategy is a theoretical concept that requires different documents to be put into practice . Now that you know the main differences between each of these notions, do you feel ready to take action ? And if you have already implemented certain elements of your editorial strategy , does what you have just read correspond to what you have already undertaken ? Or perhaps you have found other ways to achieve the same results ? Take the time to go over each step and check the effectiveness of your digital communication to see if you can still improve it !
If the concept of editorial strategy still seems too abstract to south africa business directory achieve your strategic target, I invite you to draw inspiration from a concrete case by continuing your reading with this other blog post : “ Example of a successful editorial strategy ”.
