The AIDA model is perhaps the most mexico email list well-known marketing technique among non-marketers of all the classic marketing models. Many digital marketing experts also find it useful, perhaps because we apply it daily, consciously or unconsciously.
Especially when we think about how to make our digital marketing communications effective, we must consider the AIDA technique. Basically, the goal of the AIDA technique is to give someone a basic understanding of how to properly address their audience. In digital marketing, it’s used to understand how a consumer’s overall decision-making process works when making a purchase.
What is the AIDA model?
The AIDA Model stands for: Attention , local seo – importance and how to optimize information Interest , Desire , and Action . It is a model of advertising effectiveness that identifies the stages an individual goes through during the process of purchasing a product or service. The AIDA model is commonly used in marketing, advertising, sales strategies, and public relations campaigns.
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Attention:
Create brand awareness or affiliation with your product or service.
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Interest:
Generate interest in the benefits of your product or service. Enough interest to encourage the buyer to begin further research.
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Desire:
Create a desire for your product or service through an ’emotional connection.’ Showcasing your brand’s personality. In other words, moving the consumer from “like it” to “want it.”
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Action:
Encourage the buyer to interact with your company and take the next step. This could include downloading a brochure, making a phone call, joining your newsletter or live chat, etc.
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Retention:
We all know this is key for upselling, cross-selling, referrals, advocacy, and the list goes on, as companies are also focusing on LTV (Customer Lifetime Value).
The additional “R” ( Retention ) is sometimes added by some marketers to show the importance of ongoing relationship building to give the AIDAR model .
Stages of the AIDA funnel during the purchasing process.
Creator of the AIDA Model
Knowing who invented this model is important. database d The AIDA concept is an acronym developed in 1898 by advertising pioneer E. St. Elmo Lewis . It describes the steps a potential customer takes before deciding to purchase a product or service.
The acronym for the AIDA model stands for: Attention, Interest, Desire, and Action .
AIDA model in sales
The AIDA model is widely used in marketing and advertising. This AIDA model is used in sales, as it describes the steps or stages that occur from the moment a consumer first learns about a product or brand until the moment a purchase is made.
The AIDA technique
The AIDA technique identifies the cognitive stages an individual goes through during the purchasing process for a product or service. As such, the AIDA technique is a purchasing funnel in which buyers move through each stage to help them make the final purchase.
It is no longer a relationship purely between the buyer and the company, as social media has extended it to achieve AIDA’s various objectives through information aggregated by other customers via social media and online communities.
Representation of the AIDA model in sales.
How to apply the AIDA method to digital marketing
In any case, how can this be applied to marketing planning? It could be as a communication model rather than a decision-making model. It identifies how and when companies should communicate during each stage, given that consumers will use different platforms, engage at different touchpoints, and require different information throughout the stages from various sources.
Therefore, using this to help plan your personalized communications campaign can be a good start. To use the AIDA method, ask yourself some key questions throughout the stages.
The following questions can help you create a stronger strategy:
- Attention: How do we inform buyers about our products or services? What is our outreach strategy? What is our brand awareness campaign? What tools or platforms do we use? What should our messaging be?
- Interest: How will we capture their interest? What is our content strategy? Is there social proof available to support our reputation? How do we make this information available, and where? That is, on the website, through videos, customer reviews, etc.
- Desire: What makes our product or service desirable? How do we interact in person to make an emotional connection? Online chat? Instant response to a Twitter feed? Sharing tips and advice?
- Action: What is the call to action and where do we place it? Is it easy for consumers to connect and where would they expect to find you? Think about what marketing channel/platform you’re using and how you engage. That is, through emails, websites, landing pages, inbound calls, etc.
- Retention: What is the proposition of retaining loyalty? At what stage do we foster this online and offline, and how?
Infographic of the AIDA Model
We set out to create an infographic summarizing the AIDA model. This infographic describes the different stages of this technique, which is still implemented today.
Infographic of the AIDA Model.
Practical example of the AIDA model
In the following example of using the AIDA model , we will use the Spa “Grey Nails & Spa” to launch a “new Spa” in Coatzacoalcos, Mrk, as women are loyal if the offer is compelling.
