14. Provide Detailed Product Descriptions to Increase E-Commerce Conversions
Potential customers want to know exactly what they are buying. So, list all relevant product details such as materials, dimensions, and features belgium whatsapp number data 5 million in your bullet points.
Your product description should also explain what makes your product stand out. Answering common customer questions in your description can also increase conversion rates.
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15. Use trust badges to let your customers know your store is safe
Everyone wants to feel safe, right? Even when browsing the web, and especially when paying for items online.
The Trust Badge demonstrates that you value your customers’ privacy and security and are actively helping to protect their information.
You don’t have to add every available trust badge or security seal. However, you want at least the minimum protection to show that you care about security.
16. Create an impressive About Us page to increase website trust
People appreciate authenticity. Yes, the word b2b reviews is a bit overused in marketing, but it’s still important.
Think about your own web browsing activity. When you find yourself interested in a company or website, what do you look for? Probably the “About Us” page.
You want to know who is behind the company, their location, vision, mission, and services. A non-existent or empty About page sends a negative message. It indicates that the company is hiding something.
For your About Us page. Provide as much specific information as possible, such as your business’s physical location, toll-free phone number , and so on.
It’s also a good idea to add social proof, a mission statement, and other details that give your company more substance.
17. Test search results for potential errors
Ideally, you want your eCommerce products to show up in searches. If not, you’re missing out on traffic and sales.
A quick search on Google for “bluetooth headset” shows sponsored results first, followed by organic results.
Bluetooth headset sellers want to appear at the top of the organic search results as much as possible. If your product does not appear at the top, check out the pages that do appear at the top.
You can find many ways to optimize your product pages for search. You may need to mention more primary keywords or related keywords.
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18. Use product video demonstrations to increase conversion rates
Product videos and instructional videos can drastically increase your conversion rate. One of the downsides of online shopping is that you can’t pick up the product to inspect it.
However, your potential customers can see you doing it.
