You’ve started an online business, so you’ll want to work on your local SEO to improve your rankings in the SERPs and gain traffic.
If you want to learn the principles of Local SEO .
To succeed in local SEO Here are the most important criteria :
Google My Business is the basis of Local SEO
Create your Google My Business listing phone number list and fill out the registration form. The more complete the listing, the easier it will be to position yourself in local SEO.
- fill in various information fields about your activity: name of your establishment, address;
Phone Category Website address , opening hours, description, website, contact details, Add photos to appear in Google Maps.
Relevance
- Optimize your listing in “Google My Business” A better description (opening hours, services or products offered, etc.) increases the chance of being indexed in the first positions.
- you must fill in the information with semantics adapted to your target and your sector of activity
Choosing keywords in Local SEO
Going after competitive keywords and especially if you have a new website is not a good decision,
Listen, for good keyword selection Use keywordplanner for keywords.
Optimizing your site pages
- On-page what are the floc critics saying about topics? optimizations: Adding local content
the following diagram “keyword + city”
Page titles correspond to your main keywords supplemented by the city name and placed in the Title Tag, in the H1, and sometimes in the text content.
Also consider adding the NAP in the footer of your website.
- N: the name of your business
- A: address
- P: Phone
Remember to use the same NAP as it is in your listing on the MAPS.
If possible, put your location code on the homepage of your website or in the footer.
A page on Facebook and Twitter has mobile lead a positive impact on the visibility of your business, especially if you have significant engagements, don’t forget to use the same contact details as it is on the MAPS.
Listen , if you have multiple keywords, and you really want to dominate your niche, create a page for each keyword,
Don’t forget to create a quality piece of content that is well optimized for SEO (the keyword in: URL, Title, Description, Tags (H2, H3, etc.), Alt image, 300 words+).
Improving your page’s positioning also impacts the visibility of your premises.
