1. Determine your goals
To know how effective your The essentials to know social media communication is. You must first bahamas phone number library establish specific and measurable objectives . Here are some ideas for key performance indicators (KPIs) to determine before you start posting on a social network.
- Brand awareness : Demonstrate your level of expertise and make your business known to an interested audience.
- Audience Size : While quality trumps quantity, growing your audience size is an important factor in your business success.
- Engagement rate : This factor is more important than the number of followers, because it allows you to judge the interest shown in your publications (likes, comments and shares).
- Website traffic : A portion of your social media posts should be used to redirect your audience to your sales pages or your latest blog articles.
- Conversion rate : you want to achieve a goal in sales generated following the implementation of your editorial strategy.
2. Research your target customers
The theory is simple: if you don’t know who you’re talking to. Your message won’t be effective! That’s why you shouldn’t rely on guesswork to the advertising revolution has arrived in the food industry! define your buyer persona , but on a precise analysis. To achieve this, you can draw inspiration from the information available on various content marketing tools :
- Google Analytics (demographic and geographic data and interests).
- Facebook Insights ( https://fr-fr.facebook.com/business/insights/tools/audience-insights ).
- Instagram Insights ( https://fr-fr.facebook.com/business/learn/lessons/instagram-insights-tool ).
To draw relevant conclusions and accurately analyze your target audience, pay particular attention to the following elements:
- peaks in activity at certain times of the day;
- the best engagement rate based on content type;
- the location of the publications that are most visible.
However, if you ‘re just starting your business , you won’t have these kinds of statistics at your disposal. Therefore, you’ll need to conduct a thorough analysis of your competition . You can also conduct surveys by directly asking your current customers or contacting well-known influencers in your field.
3. Choose the right social network
Once you know your target audience, it becomes easier to south africa business directory choose the most suitable social media platforms for your future campaigns. You can then develop an editorial line that matches each platform. Here are some media ideas to choose based on your business type and audience profile .
- LinkedIn : perfectly suited to a BtoB company that wants to reach a professional environment.
- Instagram and Pinterest : the best way to get noticed by a predominantly female audience and through visual content.
- Facebook and Tweeter : Allows you to publish engaging written content with a mature avatar (over thirty years old).
- Snapchat and TikTok : these are the most effective networks for reaching Generation Z, who are fond of video content.
Be aware, however, that posting content on social media can be extremely time-consuming . Therefore, if you don’t have a community manager or even a full editorial team , I advise you not to spread yourself too thin. Choose a maximum of three media where you are sure to reach your audience and take care with the quality of your messages.
