Underestimating the Importance of an Optimiz Website
Many hotels have outdat and poorly maintain websites . This means they’re slow and difficult to understand or navigate, which […]
digital marketing
lead generation
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This typically causes confusion for
To achieve this, your hotel marketing strategy must focus on providing valuable information to users and demonstrating that customer opinions
digital marketing
Integrating AI into campaigns
Beyond the specific platforms I’ve mention, the integration of artificial intelligence is transforming digital advertising for hotels. By using AI
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Google Ads allows hotels to appear in
This platform is essential for hotels looking to capture direct traffic through online advertising campaigns. relevant search results for terms
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Google recognises Vertical Leap
We are delighted to announce that Vertical Leap has achieved 2022 Premier Partner status in the recently revamped Google Partners
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What are the FLoC critics saying about Topics?
Criticism of Google’s FLoC proposal was intense among privacy advocates and rivals in the browser field. Regulators weren’t too
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Google’s new tracking system to help advertisers overcome cookie-less browsing
One of the most important developments in the PPC and digital advertising industry is the shift away from targeting
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Create a new Google Business Profile
If you don’t yet have a Google Business Profile, it’s also now easier to create a new one. The process
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Make the most of your Google Business Profile
A complete Google Business Profile maximises your visibility in Google Search and Google Maps, helping more people find your business.
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Add photos of your business
Adding photos to your Google Business Profile is an opportunity to show the best of your business and encourage more
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Why bother with PPC if your SEO is doing great?
We explain how PPC can multiply your search marketing ROI, even if you’re already getting great results from SEO. If
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How do PPC & SEO work together?
The inherent differences of SEO and PPC mean they both have different strengths and weaknesses. By combining both channels in