Make fonts remain legible at any zoom level
Intuitive navigation The easier it is to navigate your website. The less frustrated a visitor will feel. As the chances […]
digital marketing
lead generation
digital marketing
Factors that influence bounce rate
Internet content is the only way for a company to communicate en masse , at a distance and, at the same time, with countless
digital marketing
How to interpret bounce rate
As I said before, a high bounce rate is not good: it is usually a sign that something is interfering
digital marketing
Bounce Rate: 7 Tips to Reduce Your Website’s Bounce Rate
One of the most effective ways to know if your website is being well received by the flow of people who
digital marketing
Technology in favor of persona research
See below the main ways to use tools in this process: Online survey platforms : such as SurveyMonkey, Typeform or Google
digital marketing
Creation and validation of profiles
Based on the data collected and analyzed, you will be able to create more detailed personas that represent each of the different audience
digital marketing
How to do persona research that drives results
Persona research is responsible for identifying the most accurate portrait of a brand’s ideal customer so that Marketing approaches are personalized and create an
digital marketing
The acquisition cost is higher than the maintenance cost
Finally, we must remember that there is a very important performance indicator when we talk about attracting new consumers: Customer Acquisition
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Why is customer retention cheaper than sales?
“It costs between 5 and 7 times more to acquire a new customer than to retain an existing one.” This
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Sitemap submission and monitoring
If your pages are properly linked, Google will be able to detect most of your site. However, if your site
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Ownership and verification
Before taking advantage of all the benefits offered by GSC, it is important that you set up your digital property (your business
digital marketing
Google Search Console in your SEO strategy
Google Analytics X Search Console Both Google Search Console and Google Analytics are essential for analyzing the status of an SEO strategy executed with