Use the unsubscribe option in the header
Adding an unsubscribe button to your email message is a top email marketing strategy, but it’s not a smart move […]
digital marketing
lead generation
digital marketing
Personalize the preheader text
This is the most effective best practice when you target your customers individually. When you address them by name and
digital marketing
The 12 brand archetypes and their importance in Branding
Have you ever wondered why some brands stand out and make us feel a special connection to them? The answer
digital marketing
Inbound Marketing: storytelling focused on results
While content plays an important role in an Inbound Marketing strategy , creating it without a specific purpose and direction is a waste of
digital marketing
How does a lack of storytelling affect your brand?
At this point in the text, you may be asking yourself: after all, what difference does telling stories make? Well,
digital marketing
Tell your story in stages
It is also necessary to capture the audience’s attention, and the best way to do this is to create a narrative
digital marketing
How to tell good stories?
This is a skill that requires understanding and sensitivity . The narrative is directed from person to person, not from company to
digital marketing
Storytelling: tell stories that sell powerfully
People are naturally inclined to engage in narratives, and that is the basis of today’s topic: storytelling . I want to show
digital marketing
The relationship between PPC, SEO and SEM
Did you see that planning is essential to make your investments in time, productivity and money worthwhile? But more than
digital marketing
Search and select keywords
I often emphasize something here on the Orgânica blog — and it is: know your audience ! If your business already has
digital marketing
How does Pay Per Click work?
In addition to being a billing method for displaying ads on the Internet , PPC also works as a metric within the ads
digital marketing
Pay Per Click (PPC): what is it and how does it work?
Paying only for the clicks your ads receive — Pay Per Click — is a way for companies like Meta