What is Google consent mode?
Before you share customer data with a third party like Google, you need to consider how the third party processes […]
digital marketing
lead generation
digital marketing
Why Should You Use Google Consent Mode?
76% of website visitors typically ignore cookie banners. If you encounter a consent banner that declines cookies, you may notice
digital marketing
Can We Use User Data Even If User Does Not Allow?
Online advertising powers much of the internet, but it relies heavily on user data. This raises privacy concerns and issues.
digital marketing
Publishing the Study in the Press and Social Media Channels
Distribute the press releases you have prepared to the press organizations and social media platforms that your target audience follows.
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How to Do Effective PR Work?
Strategic planning, target audience analysis, correct message development and distribution through appropriate channels are critical to effective PR work. As
digital marketing
What is PR (Public Relation)? How to Do PR Work?
Public Relations (PR) is the art of managing a brand or individual’s relationship with their target audience. In this process,
digital marketing
How can I improve both CTR and CTOR
Focus on creating compelling subject lines, relevant content, and clear calls to action to increase CTR and CTOR. A/B testing
digital marketing
Choosing Between CTOR and CTR
Deciding whether to focus on CTOR or CTR depends on your specific campaign goals and where you want to optimize.
digital marketing
What is Click-to-open Rate (CTOR)?
Click-to-Open Rate (CTOR) measures how many people click on a link in your email after opening it. This metric is
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Which Metric Should You Track?
Click-to-Open Rate (CTOR) and Click-Through Rate (CTR) are two critical metrics use to measure email success, providing insights into the
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What Are the CAN-SPAM Email Requirements?
To ensure your business is compliant with all sections of the CAN-SPAM Act, it is crucial that you understand the
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Be Careful with Email Marketing Campaigns
The CAN-SPAM Act was created to protect consumers from the spam emails that continue to land in inboxes around the