Content control
Boris analyzes the optimization of all blog posts using his Content publication favorite tool ( SEOQuantum ). Marc monitors the impact of the first paid ads on belize phone number library Google, Facebook, and Instagram. He also analyzes the relevance of the company’s website conversion pages . Lucie checks the quality of the videos published on YouTube and the website design, while Jean reviews each post made on social networks and their engagement rate .
. Boris then takes care of updating the texts, while the rest of the Content publication team takes good note of the optimal strategy to apply in the future . This preliminary teamwork allows them to attack the next essential step for the success of their editorial strategy , namely the planning of the next publications.
Preparation of future publications
Boris gathers all the information gathered during the the 10 tech trends of 2024: a futuristic vision previous analyses into an editorial style guide and a detailed brief dedicated to content design. He then takes care of creating the publication calendar . He chooses to do this only for a period of three months so that he can then adapt it as needed..
As a result, each stakeholder in the editorial strategy knows exactly what tasks they need to perform. There’s a clearly defined consistency that allows for efficient organization and a clear identification of the company’s brand image. Once this work is completed, Boris will only have to monitor the proper implementation of these processes and ensure that his team carries out all of this work according to the stated guidelines .
Blog Posts
As planned, Boris publishes a weekly article on his blog. To begin, he chose to address a single theme , namely online content marketing. He therefore covers a whole series of subjects revolving around this theme and takes care with each of his texts. He does not directly try to sell his services, but makes sure to comprehensively inform his target audience .Works closely with Lucie who uses her graphic charter to embellish and personalize the visual content, while adding value to the text.
Social media posts
The proper implementation of the canada data editorial strategy on social networks is essential to promote the company! On Instagram , Jean publishes each image created for the articles after adapting the format and adopts a close tone in short texts.
