Email marketing needs to be constantly adapted to changes in user interests and actions. The more targets you have, the more articles you need.
If you don’t have enough effort, try limiting the number of products or services you offer or narrowing down your target.
It takes time to regularly update content
If the content of your email is not buy bulk sms service appealing, users will simply refuse to receive it.
Regularly review the content of your email and the body of your email , and devise and update it so that users do not get bored.
5 Types of Email Marketing
There are five commonly used types:
- Email newsletter (e-mail magazine)
- Step email
- Targeted email (segment email)
- Retargeting Emails
- Dormant excavation email
Let’s take a closer look at each one.
1. Email newsletter (e-mail magazine)
When you hear “sales strategies using what is a marketing strategy and how to create it? email,” the first thing that comes to mind is probably “email newsletters.” These are emails that regularly deliver information such as product information and special campaigns to
those who sign up for the newsletter . The distinctive feature of these emails is that the same email content is sent at the same time to all subscribers . However, it is important to note that due to the standardization of content and the large volume of emails sent, some users may not open them.
2. Step email
These emails are sent in stages based on the user’s actions .
For example, if a customer betting data requests information from a website,
- Thank you for requesting information
- Basic information
- User testimonials
These types of information will be sent in stages via email to increase the user’s interest and then lead to product sales.
3. Targeted email (segment email)
This email divides users by age, gender, and behavior, and delivers information that is considered optimal for each target .
It is also called segmented email because it divides users into conditions.
Examples of targeting include “men in the XX industry,” “women in their 20s and 30s,” and “residents of Tokyo.”
By delivering information tailored to the user’s interests, you can increase email open rates and, ultimately, actual sales .
4. Retargeting Emails
Since it is almost the same as the targeted email mentioned above, it is often considered to be the same. It is an email that encourages users to take an action that has already been completed,
such as “resume” or “revisit . ” It approaches users who have “opened an email or clicked on a URL,” “left the product purchase process midway,” “tried a sample product,” or “accessed a website but left midway.”
