In an increasingly technological world, humanity generates an immense volume of data every day. This data is generated from the traces we leave on the internet, through different channels. Remember that search on the internet, or that information you fill out to download cool content? So, each step taken generates a database.
With a database, it is possible to develop tools, such as GPT Chat. Bringing it into the reality of digital marketing, data helps to understand the needs of the lead, measure the effectiveness of marketing actions, obtain the right insights to improve performance and analyze whether investments are having the expected financial return.
Therefore, whenever we talk about digital marketing, it is essential to know the metrics related to this topic. But do you know the main metrics to monitor your business’s marketing actions? Read this content and stay up to date!
What are metrics?
Digital marketing metrics are basically the processing of data over a given period of time, used to measure whether marketing actions are effective or not. This information is used as analysis and monitoring tools, and has a direct whatsapp number list on the company’s strategic actions.
Metrics guide managers’ decision-making, ensuring the best performance of marketing activities. Imagine that your company has a social media page with daily posts. Should you only worry about making daily posts, or should you also analyze the reach, integration and sharing of the published content? This analysis is performed by monitoring metrics.
There are operational metrics, which are routine metrics in the marketing sector. They determine whether marketing is on the right track. These are content consumption, engagement and conversion metrics. And there are business metrics, which are the most attractive metrics for investors, as they show the financial return of marketing actions for the company.
Although business owners often focus on business metrics, knowing how to work with operational metrics can actually increase sales. This means that all metrics are important to a business in some way.
How important is it to measure marketing actions?
In the digital world, using metrics is efficient expense control common, and digital marketing is no different. Remember the time when billboard ads were popular? This type of content had no way of measuring how many people were reached by it, nor could it be known how many purchased the advertised product because of viewing the billboard ad. But time has passed (thankfully!) and the reality of digital marketing is very different.
Understanding the importance of measuring is not a difficult task, however, what really concerns most marketing professionals is understanding what to measure and how to measure it. There is so much data available that defining “what” and “how” to measure seems confusing.
Initially, it is necessary to gather information that really shows the effects of marketing actions on the brand. Then define the frequency to measure this data.
But what is the correct frequency to measure? It depends! If you want to measure marketing activity for an event that will take place in two weeks, daily analysis may be important. But if you want to measure day-to-day actions, monitoring may be different.
Step by step guide to defining how often you should measure:
- Create a possibility for measurement (e.g.: measure weekly);
- Track metrics and identify patterns;
- Set the frequency based on this information obtained.
7 Key Digital Marketing Metrics
If your business doesn’t have phone number taiwan metrics, our advice is to change that as soon as possible! And to help you with this difficult task, we’ve gathered the main digital marketing metrics. Follow along !
1-Return on Investment (ROI)
This metric is so important that we created a piece of content just to talk about it. ROI is a metric linked to a company’s revenue related to a given marketing investment. As the name suggests, ROI is an indicator used to determine how much the company received in return on its marketing investments.
The calculation for this metric is as follows:
ROI = Total Revenue – Marketing Investment / Marketing
2-Customer Acquisition Cost (CAC)
CAC is a metric used to find out how much a company spends to acquire a new customer. It is also a metric related to the company’s financial health.
In this metric, in addition to considering all expenses related to the marketing campaign, also consider other related costs, such as the salaries of the professionals involved.
