Relationships matter. With the help of inbound marketing techniques, our clients can consistently target the right audience at the right time and create meaningful engagement throughout the customer lifecycle.
What is inbound marketing?
Simply put, inbound marketing is about creating and sharing useful, compelling, and fantastic content with potential and existing customers. It’s inviting them into your way of thinking and company culture. Learn more about inbound marketing for 2020 in this blog.
This form of communication is an all-access pass to your experience, knowledge, and history. Both established and new clients become part of your company’s journey—a kind of behind-the-scenes VIP pass.
Traditional marketing is a one-way conversation: the salesperson speaks to the “prospect.” Inbound marketing is an invitation to an ongoing dialogue where you can communicate with your customers in a professional and personable manner .
By publishing the right content in the right place, your output becomes relevant and useful to your customers, not interruptive. Now that it’s marketing, people can engage.
Over the past five years, inbound marketing has become the most effective marketing method for doing business online.
Instead of the old outbound marketing methods of buying ads, purchasing email lists, and prospecting, inbound marketing focuses on creating quality content that draws people to your company and product, where they inherently want to be. They want to be part of your story.
Inbound marketing helps you spend your money smarter than traditional outbound marketing. Whether your business is large or small, inbound marketing is 10 times more effective at increasing:
By aligning the content you publish with your customers’ interests and needs, you naturally attract inbound traffic to your website/business where you can then convince, close, and satisfy them for an extended period of time.
Modern, up-to-date , and effective marketers reach the hearts and minds of their customers. In contrast, outbound marketing hits them over the head with obtuse and generic information.
Inbound marketing educates, informs, and eventually convinces customers to interact with, believe in, and spend money on your product or service . Inbound marketing can make your business stand out from the gray masses—a.k.a. all your online competitors (that’s a lot).
Remember, as mentioned above, by publishing the right content in the right place at the right time, your marketing becomes relevant and useful to your customers, not interruptive. Now that’s marketing people can love.
