Online stores may be cheaper to run and How to be successful in manage, philippines email list but how do you ensure a successful online store? Here are some tips for the online entrepreneur.
Mobile devices and tablets have significantly changed the purchasing process and journey. These days, you can buy anything from a pizza to an island at your favorite seat. Because of this simplicity, new e-commerce stores are constantly popping up to cater to different customer segments.
Setting up an online store seems so easy; just combine a domain, good hosting, a content management system, and a good design. You don’t need to pay a huge rental fee if you don’t need a physical store.
But in reality, it’s quite difficult to create a good online store, and it’s even more difficult to make it successful and easy to use. Below are helpful tips to guide you through the obstacles to becoming a successful online store owner in your business.
Home page.
The homepage is a face of your How to be successful in company; what is competitive moat? understanding sustainable competitive advantage herefore, it should be easy to read and clearly understood. Your customers value their precious time, so they won’t spend a few minutes trying to figure out what you sell or the services you provide. Be concise and direct in conveying the most important information to your customers (it will also be useful in a variety of other situations). Don’t tell the customer when your business opened or how many sales managers you have; save that information for the About Us page. Of course, there are some exceptions, but I’m talking about general situations.
Here’s a screenshot of a homepage (the area above the fold, to be exact). There’s no long text or irrelevant information. You can understand what the store offers in just a few seconds.
A good homepage also links to categories to facilitate site navigation and ensure a smooth user experience. Banners with special offers and promotions may also be included.
Sometimes it’s also necessary to use live chat or even contacts to quickly answer all customer questions. Live chats have the highest satisfaction rates of any customer service channel at 73%, so you should consider using one in your online store.
Category pages
Think of your online store as an offline store for a moment; category pages are like smaller departments within your store. So show your customers what you have on the shelves by adding photos, adding to cart options, and maybe adding a little more useful information (a short description, rating, etc.). You can also add sorting options (by bestsellers, review count, price, most recent, etc.) or Ajax scrolling.
If you decide to go with sorting, make sure you set up all canonicals and navigation tags correctly so you don’t annoy Google with duplicate content. If you choose Infinite Scroll for your categories, remember to follow Google’s guidelines in this case. Yes, Google will influence many decisions you make about your website; just accept it.
For example, in this online store, customers are given a variety of sorting and other options that help them quickly find the right products.
Some online stores use quick views, which also work very well. However, they reduce the number of page views per session, since a customer doesn’t need to open each product in a separate tab.
Choose what works best for you by trying different approaches. It all depends on your product range and the customers you serve.
Product page
A customer navigates through your site to land on a product page. Their intention is to find something interesting and possibly make a purchase. The final decision depends largely on the quality and quantity of information you provide. But that doesn’t mean you have to write a 1,000-word description (you can save the words for a user guide or even a blog post about that product); your goal is to display all relevant information as quickly as possible, so it should be organized in a user-friendly way.
Here are the must-have components of the product page:
I’m sure you’ve seen how people choose products in supermarkets (and you’re no exception). They carefully study the product—its color, shape, packaging—and try to try on the clothing, study its material, etc. But they can’t do that in your online store, so you need to fill that information gap to provide a good user experience.
Use high-quality images with zoom and a color picker, the latter being relevant for configurable products.
Description
You can provide a short description for quick browsing and a longer description with all the technical details. It’s up to you to decide which format and display options you use, but it should look natural on the page. You’ll also need to work hard writing product descriptions; they must be unique.
Price
Most online stores display prices, and it’s no wonder: people prefer to know what’s expected of them. This is especially true when it comes to money; no one likes to take unfounded risks with their hard-earned assets.
If it’s a discounted product, promote that information; compare the regular sale price with the current, already discounted price.
Add to cart
Let’s be honest, your main goal isn’t How to be successful in to database d showcase your design, photos, or anything like that. Your main goal is to sell. So make a prominent and prominent purchase option; this is your main call to action that needs to be heeded.
Additionally, you can display the “Add to Compare” and “Add to Wish List” options.
Cross-selling
That’s great if a customer buys a product, but could have bought more! So your goal here is to offer more products that match your customer’s taste. You can show related products and/or “customers who bought this item also bought.” This technique can increase the average order value in your store.
Special offers and promotions
Okay, let’s imagine you already have your online store with a perfect catalog, categories, and product pages (you do, right?). Now you need to attract new customers and keep old ones coming back. You need to develop a marketing plan and launch promotions through advertising campaigns on various social media.
Landing pages
If you’re launching a new collection or special category in your store, you can do it quietly… or create a big, bold promotion! You might need a good landing page for that; for example, here’s a screenshot of a page with a countdown (it’s a good way to create a sense of urgency):
