The third way AI tools can be used in content creation is to facilitate france phone number list the automation of rich media creation like images and video. Ram Prabhakar is the Head of Solutions and Content at digital agency Xerago. The agency has implemented AI technologies into their processes and workflows to enhance the services and deliver better results for their clients. Specifically, Ram says: “We use Stable Diffusion, DALL-E and Mid Journey to generate creative for campaigns. While not all creative generated using AI are production-ready, certain types of creative can readily use.”
Generating email copy variations for A/B testing
Writing or assisting blog article creation is the obvious and most popular 12 ways agencies are adopting ai use for AI tools but another really interesting one is email copy. Gatis Viskers is the Founder and CEO of British digital marketing agency Ambition Digital. Gatis says the agency have been leveraging AI tech for several years now but have recently found great benefits with Chat GPT for email marketing. “Chat GPT has allowed us to scale our A/B testing by tailoring our email campaigns to different audience segments and stages of the funnel at much greater scale, as we are able to quickly generate outlines and ideas that we can use as a starting point for our final campaign. “This is such a great point. Often the grunt work in digital marketing (especially email copy).
Repurposing content for different channels
Digital marketing stalwart, Gary Vaynerchuk talks about the executive list importance of repurposing content as part of the ‘GaryVee Content Model’. Examples like the one below are ideal for short cutting the mental load of summarizing a 2,000 word article into a short tweet thread. All the output needs are a few additional tweaks for tone of voice or individual perspective and its ready to publish!We’ve seen how AI tools can help brainstorm, plan, scale and automate content creation but what about all the content that exists in metadata or content for SEO? Performing SEO tasks like automated SEO audits are core to what many digital agencies already use and have been using for years like SEOptimer’s White Label Reports.
