12 Ways Agencies Are Adopting AI

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Artificial Intelligence (AI) tools are rapidly transforming agency workflows denmark phone number list saving marketers valuable time and money especially for agencies doing a large amount of repeatable service type work or content production. As a software company that sells to digital agencies we are uniquely placed to understand their workflows and help make their lives easier. SEOptimer is used by over 2,000 digital agencies around the world and we are actively building out additional software tools to help agencies even more. Thanks to the agencies listed below who took part in this article and generously shared their time and expertise to help the whole industry learn from each other and help define best practice in the age of AI.

Brainstorming content ideas

Of all the agencies we spoke to, by far the most popular use case for AI how to find a good seo consultant was researching and brainstorming content ideas. The main use case involves using these tools like ChatGPT to help plan content, write first drafts, brainstorm article structures or headlines. The distinction here is that the output from AI tools is not used in the finished product, but rather it assists in the brainstorm and creation phase. Flynn Zaiger is the CEO at Online Optimism based in Washington, DC and New Orleans. Flynn is bullish on AI tools and believes they help flex the agency’s creative muscle.Roman Borissov is the CEO at Estonian SEO agency, SEOBRO.Agency.

 Writing long-form articles

Benjamin Poirrier, Founder & CEO at digital agency Prodima uses executive list AI tools to actually author content. However his approach uses humans instead at the planning and structuring stage, then AI tools perform the content writing and then at the end, humans do the final proof-read. Benjamin says that giving proper guidance and structure parameters to Jasper is critical for success. It also means Prodima can scale their content production capabilities across multiple clients and projects. “To share some stats, an article that used to take us 7 hours to write by a human now takes us a maximum of 2 hours with the help of Jasper.”

 

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