To be able to judge the performance of Establish your parameter your social media communications. You focus on specific metrics. In addition to the statistics directly available on bahrain phone number library certain media . Tools like Buffer or Hootsuite are perfectly suited to this type of use. Here are the most telling parameters that I recommend you monitor regularly.
- Impressions : This is the number of times your content was displayed to users. This is a great way to determine how viral your content is!
- Reach and accounts reached : This refers to the number of accounts that have seen your page or posts.
- Interactions : Analyze the number of clicks, likes, messages, and shares generated by your different content to understand your community’s engagement rate!
- Recommendations : Find out what others are saying about you to establish your popularity and notoriety.
- Hashtags : The visibility obtained by a hashtag is a good way to know its relevance and effectiveness.
Additionally, you can also analyze information about how to implement artificial intelligence in your sme? where your website traffic comes from . This allows you to understand, among other things, the most successful social media platforms and the posts that work best. You can also understand the behavior of your visitors based on where they come from.
Make a publication schedule
Before you dive headfirst into Establish your parameter content creation, you need to plan your communication . This is a crucial element for the consistency and success of your editorial strategy on social networks. Here is the information you should add to your editorial calendar to sufficiently vary your publications and effectively reach your audience .
- Content type : text, photo, infographic, video, etc.
- Content type : informative, storytelling , viral, promotional, contests, etc.
- Publication date : essential for organizing content creation and publication frequency.
- Targeted social network : Based on the same idea, you can create several types of content that will be particularly suited to a social media style.
By creating this document, you first benefit from a soothing serenity for the months to come. Not only is your content planned, but you also guarantee consistency in your communication . In addition, you are sure not to miss a critical date, such as the launch of a new product, a one-off promotion, or an important day for your business.
Create engaging content
To succeed with your social media content strategy, you want to create a connection with your audience and generate optimal engagement . To achieve this, here are the four content styles you should prioritize. Note that each of these has a common goal, whether disguised or not: selling your services or products.
- Educational : Help your customers better understand a product, service, or technical concept. This way, you can demonstrate your expertise while highlighting one of your products.
- Entertaining : A fun topic or contest can help liven up your community by creating a pleasant atmosphere.
- Inspiring : Many social media users are looking for inspiration. It’s also a great way to inspire action.
- Commercial : This type of content is mainly used to build customer loyalty or reach prospects by offering them modern solutions.
Varying these types of posts is essential to avoid boring your audience. The often-used 50-20-20-10 model of effective distribution is as follows: 50% educational, 20% entertaining, 20% inspiring, and 10% commercial. However, this is just a theory, and you’ll need to adapt your media strategy based on your topic.
Check the results
You probably agree that if you implement an canada data editorial strategy on social networks, but you don’t know the results, it’s not very interesting! You will therefore continually monitor the statistics of your publications on all the media used. In digital marketing, monitoring is an extremely important element , don’t neglect it!
Calculating your ROI and analyzing the KPIs you’ve previously established are the best indicators of how well your social media communications are performing . Based on this, you can then adapt your future posts . If necessary, you can also review your content strategy to better align it with your goals.
