This is an email that appeals to users who have not taken any action for a certain period of time (dormant customers)
. Even if you send emails to such users as you have done in the past, they may not see the emails themselves. In some cases, they may consider the emails to be spam.
Countermeasures include changing the subject or sender of the email, or using a title that gives the impression of a good deal.
Tips for effective email marketing
Here are some tips to make your email marketing more effective:
- Have the mindset of “delivering good country email list information to you” rather than just being part of the crowd
- Emphasis on clarity and readability
- Find out when your emails are most likely to be opend
- Deliver at the right frequency
To encourage users to choose “the one,” think of a title that will make them want to open the email and text that will make them want to read on.
It’s also important not to cram too much why do you need a marketing strategy? information into the text. Avoid difficult words, and create text that users can read easily.
Also, conduct testing to find the best days of the week and times to increase open rates.
Sending a large number of emails is likely to be perceivd as “nuisance,” so it’s also important to find the appropriate frequency.
Email marketing is a great way betting data to get results at a low cost,
but some people may run into problems, such as not knowing how to use it effectively or not being able to operate it in-house due to lack of know-how .
In that case, please contact us at Pantograph. We will make proposals to solve your problems basd on the marketing know-how we have cultivatd through our track record.
