Given that a significant portion of email and virtually all SMS messages are consumed on mobile devices, failing to optimize your communications for mobile is a critical oversight. Emails that don’t render correctly on smartphones, require excessive scrolling, or have tiny text frustrate recipients and lead to immediate deletion. SMS messages, by their nature, are concise, but any linked landing pages must also be mobile-responsive. Prioritize clear, concise copy, single-column layouts, large fonts, and easily tappable calls-to-action to ensure a seamless mobile experience for your audience in Bangladesh and globally.
Ignoring Regulatory Compliance and Privacy Laws
The most severe mistake, with potentially devastating consequences, is disregarding local and
international data privacy regulations. For businesses in Bangladesh, this specifically means strict
adherence to the Personal Data Protection Ordinance (PDPO 2025) for all email and SMS
communications. This includes explicit consent, transparent privacy policies, easy opt-out
mechanisms, data breach notification procedures, and robust data security. Ignorance is not a
defense, and non-compliance can result in substantial fines, legal action, and irreparable damage to
your brand’s reputation and customer trust.
Lacking Clear Calls-to-Action (CTAs)
Every email and SMS sent should have a c level contact list clear, concise, and compelling Call-to-Action (CTA). A common mistake is to send messages without guiding the recipient on what to do next, or burying the CTA within a lengthy message. CTAs should be prominent, use action-oriented language (e.g., “Shop Now,” “Learn More,” “Book Your Slot”), and provide a direct path to the desired action. Without a strong CTA, even highly engaged subscribers might not know how to proceed, leading to missed conversion opportunities.
Failing to Test Campaigns Before Sending
Sending out email and SMS campaigns without if you consider any third-party data, ask for: thorough testing is a recipe for disaster. This common mistake can lead to broken links, incorrect personalization, formatting errors across different devices, and even accidental non-compliance. Always test your campaigns rigorously across various email clients, mobile devices, and operating systems. Send test messages to internal team members, verify all links, and double-check personalization tokens before hitting send, ensuring a flawless execution for your entire database.
Underestimating the Power of Automation and Journey Mapping
Manually managing large email and SMS singapore lead databases and sending individual messages is inefficient and unsustainable. A significant mistake is failing to leverage marketing automation. Map out your customer journeys (e.g., welcome series, abandoned cart sequences, post-purchase follow-ups) and automate relevant email and SMS triggers. This ensures timely, personalized communication at scale, reducing manual workload, improving lead nurturing, and maximizing conversion opportunities throughout the customer lifecycle.
