It acts as a blueprint that provides Digital marketing steps: the india email list necessary structure to achieve your desired digital marketing strategic goals. The task can be challenging, as you’ll need to thoroughly understand certain concepts you may not be an expert in.
Answering these questions will help you understand what information you should include when creating a creative brief.
Set the scene: What’s your company’s story?
Describe your company’s mission to the encourage users to comment and share agency and provide background information so they can understand your company’s roots and true purpose. Providing a story to the agency will inspire them and give them a deeper understanding of your brand identity.
Next, get a more detailed explanation of your overall business goals. Perhaps your main objective is to increase revenue this year. Or perhaps you want to improve your market share.
Who is your target audience and where are they?
Today’s consumers use many different digital sources for information and influence. It’s important to understand which platforms are most popular with your target audience.
To truly understand who your customers are and where they spend their time online, provide your agency with the existing personas your company has already created and bring your customers to life with a personality/identity.
That is to say: a target demographic is millennial women like Paola: 27 years old, living in Monterrey, educated, upper-middle class, spending four hours a day on Instagram and running marathons, etc.
Whether you need to start from scratch or update your key demographics, you can gain a better understanding of your audience by using various surveys.
What are your digital marketing goals?
Be very specific about what you want to achieve online. Perhaps you’d like to increase brand awareness in a specific market, or improve consideration statistics and conversion (purchase) rates, but don’t know how to do it most effectively.
Maybe you’d like to focus on your existing customers and work on retaining them. Or maybe you’re looking to penetrate a completely new market. The clearer you are about your marketing objectives, the more likely you are to achieve the desired result.
What emotions do you want to evoke in your customers?
It’s important to provide the agency with reasons and motives why customers should believe what you say, subscribe to your feed, follow your business online, or buy your product. Emotional marketing generates the most buzz and is vital to making your content go viral.
Viral campaigns like the ALS Foundation’s #icebucket challenge and Disney’s #Shareyourears raised awareness by tapping into customers’ emotions, and you can use them as inspiration. You can also see other companies’ publicly posted creatives by browsing their social profiles.
What is the message you want to convey?
Every business has a brand identity, a tone, and a message behind every piece of communication. The agency should know and understand this, as it will help carry out and enhance the identity they’ve worked so hard to build.
What are the current channels you use and are they successful?
Prioritize which channels you’re trust review currently using that provide the best customer responses to your digital marketing efforts. Provide detailed KPIs to the agency along with any other metric information. Let them know if you want more of the same, or if you’re willing to experiment with other channels. Very often, channels are selected after you have a detailed message and audience. If you know your audience and your message, the channel selection should fit.
