Digital marketing refers to the promotion hong kong email list of products or brands through one or more forms of electronic media. For example, advertising media could be used as part of a company’s digital marketing strategies.
These could include promotional efforts conducted through the internet, social media, mobile phones, and electronic billboards, as well as through digital, television, and radio channels.
Is any marketing effort delivered through a digital channel, specifically the internet, although mobile and other digital media are technically included.
Is the management process responsible for identifying, anticipating, and satisfying customer requirements in a strategic and profitable manner.”
Definition of Digital Marketing
At a high level, refers to basic knowledge of aso platform advertising delivered through digital channels such as search engines, websites, social media, digital campaigns on various electronic media, email, and mobile apps.
While this term encompasses a wide range of online marketing activities to boost any type of company, business, entrepreneur, brand, and/or any type of digital project, none of which are universally established, we’ll focus on the most common types of marketing below.
Most important types
Digital marketing is primarily comprised of two main types of marketing. We can classify them as online and offline . The difference between the two marketing categories can be differentiated based on whether the medium displaying your digital media is actively connected to the internet or is not actively positioned or has no means of contact in the digital world .
Online Marketing
Online marketing is largely made up of the following:
- Affiliate marketing.
- Pay per click or text-based advertising.
- Video/Static Display Advertising.
- Native advertising.
- Social media marketing.
- Content Marketing.
- Search Engine Marketing (SEM)/Search Engine Optimization ( SEO ).
- Email Marketing.
- SMS/Direct Notification Marketing.
Offline Marketing
Offline marketing channels are traditional channels, such as:
TV Marketing
Who can forget TV commercials? Television marketing has been around since the invention of television. But now it’s not always about showcasing your brand; it’s about linking your ad to something tangible.
Radio Marketing
While driving, you turn on the radio. The silence is broken by an overly enthusiastic voice advertising used cars in your neighborhood. Yes, this hasn’t changed much. But now, instead of driving you to your store immediately, new tactics involve not only physically driving you to your store, but also driving you to your website.
Telemarketing
One of the oldest forms of offline marketing. Admittedly, telemarketing has had its fair share of failures, setbacks, and growing pains, but it’s here to stay as long as people stare at their phone screens on the commute, at work, or at home.
Direct mail
Yes, that email in your inbox, not your email. Still, something that’s used effectively these days, but rarely looked at! At our agency, we actually consider this to be one of the most underutilized offline channels currently in use.
Digital marketing strategies
Digital marketing is a marketing strategy for promoting a trust review brand through the use of digital media that can reach consumers in a timely, personal, and relevant manner.
