Google BERT
Officially announced in This update was initially France on December 9, 2019, BERT demonstrates how the search engine is increasingly becoming akin to a highly complex artificial intelligence . The implementation of this new technology ( Bidirectional Encoder Representations for Transformers ) is to be able to integrate words and disambiguate them through word embedding. This would therefore allow the Internet user to benefit from a better . Display for bulgaria phone number library voice queries or those with errors . However, its effect on SEO has not been as significant as Google had announced.
Google Rankbrain
Introduced in October 2015 as an extension of Google Colibri (point 7), Rankbrain is a machine learning system aimed at improving the relevance of search results . This technique then allows Google to better understand long tail queries or phrases that had never been searched for before. This update now has a great influence on web writing, by favoring the lexical field and semantics over simple keywords. This is also one of the areas in which the SEOQuantum tool excels!
Google Pigeon
Appeared in the United States in 2014, this new algorithm was how to attract more patients to your healthcare practice with innovative strategies only implemented in France in June 2015. It mainly had an impact on local businesses and shops . This step also represents the beginning of the importance of Google MyBusiness listings . Indeed, this Google update began to take into account the user’s geographic data in order to offer geolocated results . Its influence was then as much noticed in the SERP as on Google Map .
Google Phantom (or Google Quality)
Also known as Quality , this update was canada data initially denied by Google . However, in May 2015, the SEO world was completely turned upside down at that time. Hence the fact that this update was initially called “Ghost.” Although no details were given, engineers later admitted that the algorithm had been modified to improve the analysis of the quality of the content offered by the search engine results pages.
