Furthermore, the information you are requesting is not necessary for the transaction. That’s why the General Data Protection Regulation (GDPR) exists. Consumers want more control over how, why, and when their personal information is collected.
Allow potential customers to buy as a visitor. You will significantly increase your conversion rate.
9. Use high-quality product images to improve eCommerce optimization
Pictures can sell products. So can videos.
Part of the core of eCommerce optimization belarus whatsapp number data 5 million lies in giving potential customers good reasons to buy. Detailed descriptions can help, but there is no substitute for visual evaluation.
You don’t need expensive equipment to take great photos and videos. Check out Etsy for great examples of cheap product photography.
10. Ask customers for product reviews to increase social proof for e-commerce
Social proof is crucial for eCommerce create an impressive about us page to increase website trust optimization. If you want people to buy, you need to show them that other people have bought and liked your product.
Consider including a link back to the product page in your confirmation email and, if necessary, detailed instructions for posting a review.
Some customers won’t even read reviews. They’ll just see that your product has a nice star rating and a few reviews.
11. Use Simple Forms to Increase E-Commerce Conversions
No one wants to fill out a form with 100 fields. If you ask for too much information, you’re taking up more of your potential customers’ time and asking them to provide more of their personal information.
Ideally, ask for the minimum information necessary to complete the transaction. You’ll also want a name and email address so you can follow up.
12. Display shopping cart contents at any time
Page design can also help improve e-commerce b2b reviews optimization. If you always display the number of items in the cart, it will constantly remind consumers to check out.
That’s what Amazon does.
This is a great visual cue for consumers so they don’t leave the site without completing their purchase. Remember, people are easily distracted.
13. Displaying phone numbers and contact pages publicly to shoppers
When people are shopping for a specific product, they may have questions. If you don’t provide these people with a convenient way to answer their questions, you could be losing out on sales.
Add your company’s phone number at the top of every page. Make it large and bold so consumers can’t miss it. In fact, you might want to use a Hello Bar for this. Let your mobile customers call you directly from the top bar.
Additionally, add a link to the Contact page in your navigation bar. Your potential customers may prefer to contact you via email or other communication methods.
