When actually creating a customer journey map, there are a few points to keep in mind. When actually creating a customer journey map, try to keep the following points in mind.
Don’t make map-making your goal
The purpose of a customer journey map is to effectively implement measures and achieve business goals.
Be careful not to focus too much on creating phone number list the map and let the means become the end.
Build something simple first
Especially for those making a customer journey map for the first time, we recommend creating a simple one.
Some of the examples you can find on the Internet are intricately made and look good, so you may want to copy them. However, if you try to make what is google consent mode? a similarly complex map when you are not familiar with it, it will be difficult to make it perfectly.
First, create the whole map roughly, and then gradually work on the details.
Regularly updated content
We live in a fast-changing world where new information quickly becomes outdated. User behavior also changes rapidly to keep up with the times.
Maps should be updated regularly to flexibly respond to changes in customer behavior.
How to create a customer journey map in 5 steps
Here we will explain how to create a customer journey map. The main steps are as follows:
- Goal setting
- Target (Persona) Setting
- Prepare the framework
- Anticipate and investigate persona behavior, etc.
- Write to framework
Let’s take a closer look at each one.
1. Goal Setting
First of all, what are you hoping to achieve by creating a customer journey map?
By creating a map, you can clarify the goal you betting data want to achieve, such as a 30% increase in sales, an increase in the number of requests for information, or wanting customers to share your product on social media.
Depending on your goal, the data you need and the customer behavior you should assume will change.
