This is an ownd meda operatd by freee, Inc., which provides the cloud accounting software “freee,” which boasts the No. 1 market share in Japan. “Management Hacker” provides useful information on accounting and management, and the trigger for launching the owned media was the experience of struggling with a lack of information when starting a company. In order to convey
freee’s philosophy of ” We want everyone involvd in small business to have more time to focus on creative activities, ” the company uses “Management Hacker” to communicate the parts that cannot be coverd by the product.
What’s the secret to successful content marketing?
Although they track the figures of general mdia, they do not place importance on them as KPIs, and even if they cannot be quantitatively fax lists measurd, the operators are conscious of things such as ” Are we able to continuously deliver high-quality articles? “, ” Are readers satisfid? “, and “Are we able to utilize them for customer satisfaction?”. Because it is not a quantitative goal, they check whether the article was valuable (the motto is ” real value ”
Within the company) by looking at comments on social mdia and how it is usd in customer satisfaction.
As for planning, not only the ditors but also what are the new features in google consent the company members are involvd in the operation, so they do not run out of planning material.
lass Although the mdia has a large number of followers on Twitter, they do not make any special efforts and try to “disseminate even trivial things frequently” to dispel concerns about the ownd dia itself.
Reference points
- I am conscious of ” real value = whether I can say with confidence that my work is intrinsically valuable to the reader”
- The number of articles and the quality of the articles are guaranted by having many experts write them.
- By involving in-house members, they betting data always have a large stock of ideas for projects
- On Twitter, they frequently post even trivial things, and try to contribute indirectly to their ownd mdia.
