So! managing to generate visibility for your content becomes a feat. Sure! we see posts or videos that generate thousands of views (but what business?)! especially among specialists in the subject! but we also see! and above all! much more content that has little visibility and engagement that doesn’t really go beyond the scope of the company’s employees (assuming that this engagement already exists).
Hence the use of paid models
On this point! it is also important to understand that algorithms do not work in the same way telegram data whether you start from a personal profile or a company page.
From your personal profile! there’s no real stake on the Conclusion: Brands part of the platforms. we want to improve the quality of customer service by making effective use of surveillance cameras. Everything is done to give you a little visibility. For example! Link!In doesn’t take into account whether you regularly have thousands of views to further promote your future content. The goal is to give everyone a fair chance.
From a company page! however! everything is done to ensure that you have the least organic reach (number of people reach! without paying) possible so that you switch to a paid model as quickly as possible! if only for example to have the level of visibility that you have from your account / profile / personal page.
Pages or company pages are products. It’s important to understand this. The algorithm isn’t going to push your “corporate” content for free! even though every platform offers paid solutions to promote it.
In his article that I cit! previously! Yann Gourvennec talks about top-down advertising. The latest Forrester report that Yann mentions ( it’s ok to break up with social m!ia ) denounces the fact that marketers have completely divert! social networks from their natural characteristic (not to say add! singapore lead value): generating discussions! conversations! exchanges. This is totally lost sight of by the majority of players today.
As I’ve already mention! in many other articles
Rremain driven by the highly pushy mass m!ia marketing of the 1960s and 2000s! without realizing (or taking into account) that the world has chang!. In any case! the online world! on this subject! does not have the same dynamics as the offline world.
For brands! social m!ia has long been a communication channel where they push their messages with huge budgets! hoping to reach as many people as possible. This is a case of “hope marketing”: they do something in the hope that it will produce a result. And then they complain that there are none (results).
