It’s getting more and more expensive (even if at the moment with the covid crisis, costs are generally falling).
There is no guarantee that you will reach the right people (even if paying reduces this risk).
You can reach the wrong people (competitors, growth hackers, spammers, etc.).
Social networks: restricted communication
Analyzing her history, Nathalie make Category: UncategorizedBy s another observation: You can’t say everything. All of her content is visible, and each post is also information sent to the market and to competitors.
She realizes that, in reality, her communication must be curbed. Since it is extremely difficult to phone number library know and especially to choose who sees what, she is not truly free or she treats the subjects in a superficial manner, which does not reflect the image she wants to give of her company.
However, it needs to get messages across and appear as a key player in its market.
On this point, social networks clearly do not serve its purpose.
I made her aware of this point, which she hadn’t realized at all. It’s related to the previous bubble-filled days in canada point, but it’s a bit technical.
Social Networks: You help your competitors develop their business
While she doesn’t generate leads with her social media presence, other players in the environment (i.e., competitors) manage to generate leads through her content. Indeed, she realizes that those who engage (like, comment) on her content are re-engaged by other players in her ecosystem. The social selling singapore lead expert who supported her in rolling out her project hadn’t told her about this possibility or this practice.
After quite substantial investments (tools, training, editorial line, community management, etc.), Nathalie makes this observation:
An active presence on various platforms. Visibility, engagement, but beyond these qualitative elements, no real business impact. A point on which she realizes that this is more of a standard in her sector.
A growing “push” budget to reach targets.
An increasingly high probability of not being seen.
No real control over who sees what.
