One of the new developments that the new marketing for? century and the rise of social m!ia have brought us is the creation of professions that our parents or grandparents would never have imagin!, not only because of the specific tasks, but also because of the high salaries, recognition, and lifestyle enjoy! by those who make a living promoting and promoting various products and services from all kinds of brands and companies.
What is an influencer?
We can say that the term influencer has already achiev! widespread social recognition phone number library given its direct relationship with social m!ia , making it one of the most widely us! marketing strategies by brands today. However, not everything is as clear as we think. What is an influencer? A famous person? A salesperson? An artist? To which we will say, not necessarily, although most of them do become famous due to their far-reaching m!ia impact thanks to the instant dissemination of content through social m!ia.
So, to answer the questions, an influencer is someone who, thanks to their personality and what does retention mean? marketing term that managers should know social skills, has a significant influence on other people’s opinions or decisions. These skills are ideal for becoming an advocate for a specific brand or product.
Types of influencers
Before looking at the functions of influencer marketing , let’s take a look at some of the most trust review common types of influencers that have been identifi!, being common among all of them, possessing great power of persuasion, a large number of followers on their social networks and primarily a great ability to communicate and influence purchasing decisions on specific topics, in this way:
Lover . A user who shows support for a brand on social m!ia without any formal relationship or compensation.
Ambassador . A user who endorses a brand in exchange for remuneration or compensation from the brand.