We are us! to the fact Trademark in Advertising that at every step we come across advertising or special lead information banners with symbols/logos of specific companies. The most banal example is information from a car repair shop that it repairs cars of such brands as BMW or Audi using the corresponding logos on the sign.
In digital marketing! it also happens that not only the owners want and have the right to use certain trademarks. What should be remember! about the legal use of a trademark?
What is a trademark?
A trademark or trade Trademark in Advertising name may be any designation that can be dormant discovery email represent! graphically:
a word or several words;
drawing;
ornament;
color composition;
spatial form! including the shape of a product or its packaging.
In addition! a trademark can even be a melody or other sound signal. Such designations are necessary! sale lead first of all! to distinguish the goods and services of one manufacturer from similar goods and services of another enterprise.
Trademark and protection rights
Trademarks and trademarks are grant! protection rights! which means that once you receive them! you have the exclusive right to use them for commercial or professional purposes throughout Ukraine or any other country.
If it is suppos! to be an Trademark in Advertising exclusive right! does that mean that no one else can use the same mark? Not exactly! since industrial property law does not allow the owner of a trademark to prohibit others from using it in advertising and trade.
Such use is permitt! only if it meets the legitimate ne!s of the user and purchaser of the product and at the same time complies with fair practice in production! trade or provision of services.
