The Role of Technology Who is an ASO in the Indexing Proce ASO (App Store Optimization) specialists for a phone number library business focused on mobile applications. We will consider the main aspects of the work of ASO specialists, their impact on business and strategies that can help entrepreneurs optimize their mobile applications.
What is ASO
ASO is the process of optimizing mobile apps to increase their visibility in app stores. This includes using what does retention mean? marketing term that managers should know keywords, creating an attractive description, choosing the right categories, and working with user reviews.
The main goal of ASO is to improve the app’s position in search results and increase the number of downloads.
Why ASO is important for business
Every year, the number of mobile apps grows and the competition becomes more intense. Users often do not scroll beyond the first few pages of search results, which makes high positions in app stores critical for attracting new audiences. ASO specialists help businesses stand out from the crowd of competitors sale lead and achieve sustainable growth.
Non-price competition
Main tasks of an ASO specialist
Keyword research.
ASO specialists conduct t Who is an ASO horough keyword research to determine which terms are most frequently used by the target audience when searching for apps. This allows you to optimize your app metadata and increase its visibility.
Metadata optimization.
Metadata includes the app name, description, keywords, and screenshots. ASO specialists work to make these elements as attractive and informative as possible, which helps increase download conversion.
