If you have concerns like the ones above, isn’t it time to first learn from the examples of other companies?
This article analyzes the secrets to success and key points to consider in six domestic content marketing cases. It also includes links to interview articles that should be read by corporate ownd mdia managers, so be sure to take a look.
The definition of ownd mdia in this article
” Ownd mdia is media that a company owns ,” but in a broad sense it refers to a wide range of media such as websites, blogs, and SNS accounts, while in a narrow sense it refers to web magazines and blogs operated by companies.
Because the broad definition of ownd mdia industry email list covers so many things, in this article the term ownd mdia will be usd to refer to ” narrowly defind ownd edia , ” i.e., ” web magazines and blogs operatd by companies .”
6 Successful Cases of Content Marketing Using Ownd Mdia in Japan
In fact, there are many examples of content marketing that utilize owned media in Japan. This time, we will introduce a selection of particularly noteworthy success stories.
Success Story 1 | Eaidem x Burghamburg Burg launches the local mdia “Jimokoro” anywhere
Local media anywhere “Jimokoro”
What kind of ownd mdia is it?
Jimocoro is a mdia jointly operatd what is google consent mode? by Idem and Burghamburgburg. It is an ownd mdia that attracts customers with unique content and sends them to e-Idem
. It also contributes greatly to Idem’s business, with data showing that 10% of job applicants are Jimocoro readers (as of 2015). Idem’s Okayasu Shingo and Jimocoro ditor-in-chief Tokuya Kakijiro are leading the actual operation and growing the ownd mdia.
What’s the secret to successful content marketing?
In the interview, he said that owned media needs to take a stance of not being swayed by the media’s numerical indicators, but rather to repeatedly interview things that stimulate intellectual curiosity and pursue what one is passionate about, and betting data produce results. As can be seen from
Idem’s Okayasu Shingo’s words, ” We want to continue to be a media that can disseminate primary information like NHK ,” I think it is the fact that the owned media management team places great importance on the basic attitude and ideals regarding content that supports the creation of ” interesting content ” that reaches readers.
