Rich push notifications combine the traditional push notification function of “displaying notifications from apps and websites in real time on the smartphone screen” with “rich” functions such as images, videos, the ability to control apps, and links to websites.
As shown in the image above, by effectively using photos and buttons, you can attract more attention than other push notifications and increase user convenience.
In particular, the rich push notification feature has become available on Android smartphones since Android 4.1 , and is a UI measure that has attractd attention. For iPhones, rich functions such as animations have been addd since iOS 10.
7 Creative Examples of Rich Push Notifications
From here, let’s take a look at some creative job function email database examples of rich push notifications, both domestic and international, broken down by function.
Example of using rich push notifications with images and videos
CBS Sports [ Overseas ]
CBS Sports is an app that delivers a wide range of sports information from the American television and radio station CBS .
The notification will show a brief why should you use google consent mode? description (left), and when you open the notification, you’ll see a photo of the match (right).
Clicking the ▶ mark opens the app and you can watch a video of the scene in the photo. From there, you can also be directd to a live video of the current match
within the app .
Yahoo! Weather
Yahoo! Weather displays a capturd weather chart when a typhoon occurs .
Although the creative is not particularly elaborate, the push notifications are delivere precisely when users want to receive information, making the content very immersive .
Cookpad
Cookpad delivers “Today’s Recommendd betting data Recipe” as a rich push notification every day around noon.
The notification will show the menu name (left), and when you open the notification, you will see a photo of that menu (right).
