In order to retain customers, it is necessary to make them feel attractd to your company or brand . The “attractiveness” we mean here is the feeling that their problem has been solvd, a sense of value, a sense of exclusivity, a sense of familiarity, etc. Some
specific ideas are as follows.
How you communicate with your customers will affect their post-purchase impression. By providing a service that makes customers feel comfortable
, such as polite customer service and comprehensive after-sales support , you will increase the chances that they will want to use your service again.
It is also important to be in regular contact with existing customers . “Contact” does not only mean face-to-face contact, but also includes disseminating information.
If there is little contact, customers will forget about you. Make sure to convey information to your customers while devising ways to ensure that they are not rejectd.
Offer preferential treatment to loyal customers
For loyal customers who purchase frequently and spend a lot, it is recommendd to create a special experience for them.
For example,
- Hold events and campaigns exclusive c level executive list to customers who meet certain criteria
- Offering products that only loyal customers can buy
- Send out exclusive catalogs and e-mail newsletters
Offer special offers and discounts
By offering special treatment to good obtaining software and tools customers, you can expect them to feel even more attached to your company or brand and continue to buy from you. In addition
, the stronger the positive impression you leave on them, the more likely they are to purchase other series of products and increase the unit price of sales, as well as introduce you to family and friends.
Although there are some companies out betting data there that build walls around themselves to prevent customers from escaping, such measures should be avoided as they may cause discomfort and distrust.
