Some of you may be familiar with the term “CRM (Customer Relationship Management).” This is a type of retention marketing.
It is translatd as “customer relationship management” in Japanese and focuses on relationships with existing customers as well as potential customers who are likely to have good relationships in the future.
The same word “retention” is also usd in human resources, but this refers to “efforts to keep talentd personnel within the company so that they do not leave,” so be careful not to confuse the two.
What is retention useful for? Introducing the benefits
The biggest benefit of retention is that it costs less to maintain existing customers than to acquire new ones
. As with anything, in order to gain something b2b email list from nothing, you have to spend a lot of time, money, and effort.
It is said that it is difficult to acquire new customers, and that their purchasing amount is low, resulting in low profit margins.
In order for a company to continue to make different approaches to marketing strategies profits and grow, it is important to “prevent existing customers from abandoning the company and encourage them to continue purchasing from the company . ”
In addition, retaining existing customers can also lead to acquiring new customers.
Getting fedback on products and betting data services from repeat customers not only leads to quality improvements, but also allows you to understand customer neds.
If you improve problems and improve evaluations from existing customers, you can use this to approach new customers. You can also expect to get customers who have left your company to return and revive dormant customers.
