The process of learning about a product through an advertisement, checking its website and reviews to compare it with similar products, and then purchasing it is likened to a “journey,” and the visual representation of that process is likened to a “map.”
>More and more companies are creating customer journey maps, recognizing their necessity as “they make it easier to see issues and think about approaches and improvement measures.”
5 Benefits of Creating a Customer Journey Mapping
There are five major benefits to visualizing customer behavior and thoughts using a customer journey map.
- By observing customer behavior, you can discover problems.
- Ability to examine customer buy phone number list behavior that cannot be understood using traditional methods
- All stakeholders have a common understanding
- Thinking from the user’s perspective
- Understand the priorities for solving problems
We will explain each one in detail.
1. By getting a bird’s-eye view of customer behavior, you can discover issues
When creating a customer journey map, you identify the customer’s actions and thoughts and summarize the information on a single sheet.
>In addition to comprehensively why should you use google consent mode? examining the information, you can easily see the overall picture, which increases the possibility of discovering issues that you may not have noticed before.
2. You can examine customer behavior that can’t be understood through traditional methods
In recent years, with the spread of smartphones and the rise of social media, the opportunities for customers to encounter products and services have diversified. Not only advertising by physical stores and companies, but also communication by individuals can lead to product awareness and actual purchases.
Therefore, traditional marketing methods have the problem of being unable to fully understand customer behavior.
On the other hand, customer journey maps, which consider various contact points (touch points), can also address these recent trends.
3. All parties involved are on the same page
A customer journey map is not something that can be created by one person alone, but requires the cooperation of all involved parties.
>By collecting and organizing information from various sources, all involved parties can understand the current situation and share a common understanding of the issues.</strong>
4. Think from the user’s perspective
When trying to move a business betting data forward, it is inevitable to think from a company’s perspective, which tends to include wishful thinking about how things should be.
5. Understand the priorities for solving problems
making it easier to identify issues that need to be addressed as a priority.
