That said, there is no doubt that interactive content is a valuable resource that should be leveraged in Educational Marketing.
Here you can see an example of this type of content, with an interactive calculator that we made to calculate marketing expenses .
3. UX writing on virtual educational platforms
UX writing is the methodology that creates the texts that appear in the interface of a digital product.
Unlike traditional copy , this technique’s main qatar phone number data objective is to guide the user through the interface in an intuitive way, thereby seeking to provide a natural experience.
This is of great value in educational digital platforms , as it must be articulated with teaching methods. User interaction must flow easily, so that their experience is as satisfactory as possible.
It is expected that in the not too distant future the invisible value of the consultant in the third sector search engines will take this variable into account when positioning websites.
As we explained in this blog post about UX writing , it is expected that in the not too distant future search engines will take this variable into account for the positioning of websites.
4. Hypersegmentation in social networks
This trend is characterized by working with a higher level of detail compared to traditional segmentation.
Its purpose is to direct the Marketing strategy to a more specific audience, targeting increasingly smaller groups, in order to reach the Buyer Persona .
For this strategy to work, you need to have as much information as possible.
After all, well-executed hypersegmentation could have bjb directory a huge impact on purchasing decisions – even on college enrollment, when it comes to educational marketing.
This is the most suitable alternative for social media advertising campaigns, such as Facebook Ads.
5. SEO Optimization
SEO should never be neglected in any digital strategy since it allows you to achieve good organic positioning, generating traffic and authority for a site or blog .
Now, when it comes to marketing for universities, there are certain key aspects that must be addressed regularly and that are more successful when they feed back into each other.
Learn the most relevant aspects!
Keyword Research
Keyword research should focus on the market the organization is targeting.
This includes taking into account the terms that market uses to communicate, how it speaks and increasingly influencing it to obtain a greater competitive advantage .
Remember, Google is focused on progressively improving the user experience with the search engine , and for this reason, the results are related to everyday language.
Focus on your target audience
The ideal target audience , mostly, are the so-called “young millennials” — 18-24 years old — who were born in the technological era.
They are characterized by extensive use of the Internet for decision-making, such as choosing higher education.
Digital media is essential to capture their attention, whether for an online or in-person class schedule.
Create interesting and valuable content
This is a fundamental aspect, not only in terms of SEO optimization, but of the entire university marketing strategy.
Not all topics are interesting for a particular community, they must be segmented appropriately, even hypersegmented.
User needs and what provides value to them must be taken into consideration. The originality of the content and its compatibility with the user’s intention are key factors for success in SEO.
Optimize content
One thing to keep in mind is that Google robots will probably always be the first to view published content.
Therefore, in order to provide them with all the information possible, aspects such as the following must be optimized:
- main keyword in the headline;
- Friendly URL ;
- appropriate meta description.
Optimize and win!
Optimized website
It’s not enough to just have a website that looks good. For Google to favor it, the page must have:
- adequate loading speed.
- advanced responsive design .
If you follow these tips, you will have a successful marketing strategy!
6. Inbound Marketing
This is an essential Educational Marketing strategy trend, since it focuses on the development of interesting and valuable content for universities, something we have mentioned in previous lines.
Educational Inbound Marketing is about converting blog
