Personalized customer service campaigns
For example, KLM Royal Dutch Airlines Personalized customer service campaigns implemented a personalized customer service campaign via WhatsApp to answer questions in real time, track reservations, and send flight status updates. Passengers could interact directly with an agent and receive quick responses without having to go through phone calls or contact forms.
Benefits
Among its benefits, we can find that it improves the customer experience by offering a direct and personal communication channel. In addition, it increases conversion by facilitating the purchasing process.
How to start applying it in your business
- Set up a WhatsApp Business account
- Implement an automation system to answer queries and take orders .
- Promote the WhatsApp number on your social networks or website .
2. Exclusive discount campaigns
You can take advantage of WhatsApp to offer limited promotions to your most loyal customers. By signing up users to an exclusive list, you send them personalized codes along with some recommendations.
Cosmetics retailer Sephora used WhatsApp to send exclusive promotions to its most loyal customers. Using segmented lists, the brand sent discount codes to members of its loyalty program and frequent customers. They received messages with product recommendations and special discounts, making them feel special.
You can create a sense of special database exclusivity and urgency. When your customers feel like they are part of a select group, it creates a positive emotional effect that motivates them to act quickly. Phrases like “VIP members only” or “Valid for 24 hours” reinforce that perception and generate immediate interest.
Benefits
Plus, you foster customer your guide to marketing with tumblers loyalty by offering your customers a direct benefit. Offering something tangible and personalized shows that you value them. This strengthens the connection, increases retention, and turns users into ambassadors for your business.
How to start applying it in your business
- Create a segmented contact list, such as frequent customers or members of a loyalty program.
- Offer discounts or early access to new products or services just for them.
- Send personalized follow-up messages with recommendations and discount codes.
3. Conversion campaigns with product catalog
You can display your catalog directly to your potential customers . From there, they can explore options, get pricing, and even schedule appointments or fittings.
Benefits
You make it easier for your customers to make decisions by giving them detailed product information directly. By offering a detailed catalogue directly on WhatsApp, you eliminate the need for your customers to search for information on other channels. This speeds up the purchase decision and improves their experience.
On the other hand, you reduce friction in the purchasing process. Immediate access to prices, images and details in a user-friendly environment minimizes doubts and obstacles, increasing conversions.
How to start applying it in your business
- Use WhatsApp Business’s catalog feature to showcase your products or services.
- Provides quick answers to frequently asked product questions.
- Allows customers to schedule appointments or consultations via WhatsApp.
4. Abandoned cart recovery campaigns
You can send reminders to users who left products in their cart without completing the purchase. These messages can include incentives, such as additional discounts, to encourage them to finish.
Benefits
You can recover sales that ew leads might have been lost due to cart abandonment. Many people abandon their purchases due to distractions, lack of time, or hesitation. A timely reminder can reconnect with these customers, showing that their interest matters and guiding them toward the final decision.
Increase conversion rates with direct incentives. A simple message like: “Hi Fernanda. We noticed you left this product in your cart…” can be the push needed to close the sale.
How to start applying it in your business
- Set up an automated system that sends abandoned cart reminders via WhatsApp.
- Offer a limited discount or promotion to encourage purchasing.
