“It costs between 5 and 7 times more to acquire a new customer than to retain an existing one.” This quote belongs to a great marketing expert in the world, Philip Kotler. Analyzing it, it becomes clear how important it is to work on customer retention and to develop good strategies for this purpose.
But why is it more expensive to indonesia telegram data sell to a new consumer? Why is it interesting to prioritize loyalty? That’s what we’ll see here. Check it out!
The purchasing journey can be time-consuming and costly.
Before a customer completes an order with your company, they have to go through </strong>a whole journey : they must recognize a problem, evaluate the symptoms, look for solutions, clear up any doubts, choose the best offer and, finally, close the purchase.
This process must be designed 3 advantages of pwas and well planned by companies, requiring an investment that can be considerable.
To attract potential customers to a website, for example, it is necessary to invest in Digital Marketing — advertising campaigns, presence on social media , sending E-mail Marketing… These strategies present great results and should, indeed, be done!
However, what I am saying is that consumer data a customer who has made a purchase has already gone through this entire process and, therefore, new orders become easier and at a lower cost .
Tip: </strong> How to delight your customers with Inbound Marketing?
The company already has a relationship with the customer
Another point that shows the influence of customer retention on lower sales costs is that the company already has consumers’ contact details .
To convert a website visitor into a lead , you need to collect data, such as name and email. And this collection requires strategies that have a cost.
With customers, the data is already known and a relationship has been built. What needs to be done is to strengthen this bond , always thinking about. A generating the best possible experience for each one!
Customer retention increases repeat purchase referrals
For companies to be successful in sales, they need to invest in marketing campaigns . These will help increase brand awareness and achieve a leading position in the market.
However, when a consumer has great shopping experiences and their needs are met. They can start to act as a brand promoter , sharing their gains and attracting. New consumers organically. They end up becoming a true fan of the brand !
