Whether searching for information, playing music, or simply Why companies need asking about the weather, voice-based searches have become a natural part of our everyday lives. And more and more users are taking advantage of them. The result: Digital voice assistants are changing our personal user behavior in the long term.
Smart speakers will continue to play an important role in the future, both in private and business use. And what works for us at home can often be transferred to the business world. This holds great potential for web search and, thus, for B2B companies.
Does voice search have opportunities in B2B? Why companies need
First, the question rightly make fonts remain legible at any zoom level arises as to whether voice search has any potential in B2B. The answer is: Yes! Because user behavior is likely to continue to change, companies will also increasingly be confronted with voice search. It will certainly take some time before this becomes established in B2B. Nevertheless, the B2B industry should prepare.
How do you optimize for voice search?
Voice search offers new opportunities for B2B companies. Simply put, user search behavior is changing. Therefore, as before, content will now be adapted to the new user behavior. If users search differently in the future, content must be optimized so that it can still be found.
Create a Google My Business post
A Google My Business listing is standard. If you don’t have marketing list one yet, you should create one. Be sure to include your address, opening hours, and phone number. It’s important that your company information is always up-to-date and regularly updated.
