Many companies have now realiz. Voice What does language-based search can be use to implement new marketing measures. Examples of how voice search can be use come primarily from the B2C sector.
The process is incredibly simple. Users receive sweden phone number library free samples of their favorite brands. All they have to do is ask their voice assistant, “Send me a sample.”
This is implemented with a special ad. It reacts to voice and interacts with the user. The customer can communicate with the ad as follows: “Hello C&A, show me a different outfit.” The ad changes accordingly, and new items of clothing, for example, appear. A link to the online shop makes it possible to purchase the products directly.
What speaks against Alexa and Co? What does language-based
Anyone who engages with and how to increase engagement? voice-based search also encounters negative side effects. The biggest obstacles to voice search are inadequate speech recognition and concerns about data protection. In a survey conducted by Statista, 78% of users stated that the software’s sometimes error-prone speech recognition speaks against using the voice assistant. And 62% of respondents cited data protection concerns as a negative argument.
Conclusion
Opinions about voice assistants vary. But voice marketing list search is constantly improving. And it’s becoming increasingly popular. This is evidenced by rising user numbers – now and in the future. And this will have an impact on B2B online marketing. Reason enough to explore this new form of search.
