You see the difference, right? A features list is boring. It doesn’t help your audience understand your product or service.
However, listing a list of benefits can help your audience imagine themselves using your product or service. They can imagine what they can gain from it.
14. Ask questions that make your readers say “yes”
One of the most effective copywriting tips cameroon whatsapp number data 5 million we can share is to always give your readers the opportunity to say “yes.” Saying “yes” is often more important than the actual sale.
With the Hello Bar, you can ask leading questions before the main inquiry, further increasing your conversion rate. You need to set up the “conversation” so that your readers are most likely to say “yes.”
Take a look at this main question:
If you run a business, we guarantee your the key traits and practices of answer is “yes.” From here, you can guide your readers to answer another question or two, then hook them with your main headline and CTA.
15. Use active voice to guide your readers
Active voice confuses a lot of marketers and writers. It may seem silly to quibble over verbs, but it’s important when speaking directly to your readers .
However, active voice is important.
Compare these two sentences:
- Hello Bar is a great conversion b2b reviews tool – all the features you need.
- Hello Bar offers conversion features to boost your sales and email signups.
Our changes not only the sound (the first is passive, the second is active ), but you get our drift. Instead of saying , “Hello Bar is…”, we’ve said, “Hello Bar offers…” It’s a small distinction, but an important one.
16. Support your claims with solid evidence
Just like writing a good essay you have to back up your claims with solid evidence. That’s why we like to use case studies in our content. They provide solid evidence that we know what we ’re talking about.
For example, Valine , a premium automotive brand, increased its coupon delivery rate by 76% through Textel’s MMS picture messaging service. The brand reduced its average delivery time by more than 20 seconds, achieved a delivery rate of over 90% higher for SMS coupons than for email coupons, and increased coupon redemption rates by 8%.
This is hard evidence. The numbers don’t lie.
Social proof is also very effective. Testimonials, expert recommendations, and influential reviews can help you convince readers to take a second look at your product or service.
17. Mention the most important point at least three times
Three is a pretty powerful number — and we ‘re not talking about the witches in “Macbeth.”
When you repeat something three times, it is more likely to stick in the reader’s mind. They will remember the main point, phrase, or sentence because they have seen it so often.
