SEO strategies focus on user experience. We know that you optimize your pages to get better positions
on Google, but it is the user you should think about. After all, the search engine also focuses on
offering the best search experience and takes this into account by ranking better the pages that
contribute to it.
For the user, a good experience is about finding answers to their questions, quickly accessing content
and easily achieving what they want.
Google, on the other hand, relies on a number of signals to understand whether a page offers a good
experience and rank search results. That’s where Core Web Vitals come in .
Core Web Vitals are key metrics for evaluating the experience offered by a website.
They are related to the speed and stability with which the page responds to the interactions of users
who have no more time to waste and want to access the content quickly, and may give up on the action
at the first obstacle.
To better understand what Core Web Vitals are and how to use them in your Digital
Marketing strategies , read this article and you will learn:
- What are Core Web Vitals?
- Other page experience metrics
- Implementing Core Web Vitals
- How important are Core Web Vitals in SEO strategies?
- What metrics are included in Core Web Vitals?
- How to measure Core Web Vitals?
- How to improve your Core Web Vitals score?
What are Core Web Vitals? what-are-googles
Core Web Vitals is a set of essential whatsapp number list signals for a good user experience , which Google uses in its algorithm to evaluate the level of usability of a web page.
This expression can be loosely translated as ” Core Web Metrics “, which includes the following indicators:
- Largest Contentful Paint (LCP) , which measures how long it takes for the page to load ;
- First Input Delay (FID) , which measures how long the user interacts with the page;
- Cumulative Layout Shift (CLS) , which measures the stability of content as the page loads and the user interacts with it.
In early May 2020, Google announced the development of these metrics as a way to guide website owners in creating better experiences for their visitors. The intention was to unify the indicators that indicate the quality of a page, rather than dealing with multiple metrics and evaluation tools.
At the end of May 2020, Google made a new announcement : Core Web Vitals would be incorporated into the search engine algorithm .
Introducing upcoming ranking signals for Google Search based on various aspects of page experience–combining Core Web Vitals and previous UX-related signals .
Read our pre-announcement: https://t.co/L3IrB2dOnM
— Google Search Central (@googlesearchc) May 28, 2020 ”
Other page experience metrics what-are-googles what-are-googles
Google doesn’t just use these metrics to communication is the bridge that connects measure the experience a page offers , across all browsers and platforms. Core Web Vitals joins other ranking factors that the algorithm already considered :
- mobile device compatibility ;
- safe browsing ;
- use of the HTTPS protocol;
- non-invasive interstitials (“pop-ups”).
As of the release, all of these signals are combined to evaluate page experience , which in turn is combined with hundreds of other ranking factors that Google uses to rank search results.
These factors have different weights. According to Google, in the Core Web Vitals announcement, a good page experience is no substitute for relevant, quality content .
Therefore, it is important to know that pages with better content, even if they have inferior experience aspects, can rank better. But the factors of experience on the page can be different when the content is similar.
Google also announced that these metrics will be used in the ” Top Stories ” section of mobile search, which will no longer require creating AMP pages .
Implementing Core Web Vitals what-are-googles
In the 2020 announcement, Google shandong mobile phone number list stressed that the changes would not be implemented immediately, as the context was pandemic and sites would need more time to adapt.
The search engine later announced that it would begin implementing the new algorithm, little by little, starting in June 2021, with the expectation of completing the process in August of the same year.
So, changes are already happening, and sites need to pay attention to Core Web Vitals, evaluate their metrics, and make the necessary changes to adapt if they don’t want to lose positions in the SERPs . Later, you’ll find out how to improve your score.
How important are Core Web Vitals in SEO strategies?
According to Google , when a site follows the recommendations for each Core Web Vitals metric, users are 24% less likely to leave pages .
It’s as if the sites get the same percentage of traffic just by adjusting the page load. This result already shows the importance of Core Web Vitals for your SEO strategies and business results .
Improving page speed and stability means creating smoother, faster, and more uninterrupted journeys for your users.
Everyone benefits! Think of it this way:
- users , who easily find and do what they want;
- your brand , which strengthens its relationship with its audience, gains traffic and increases conversions ;
- Google , which improves the web search experience.
This way, your pages tend to gain better positions in the search engine.
Loading speed
Loading speed has been one of Google’s ranking factors for a long time. In 2010, Google was already announcing the use of page loading times among ranking factors. In 2018, the search engine announced that speed would also be incorporated into page ranking on mobile devices .
What’s new with Core Web Vitals is that Google now considers more than just the loading speed when the user enters the page. It’s a set of metrics that measure the experience of accessing the page and includes how quickly it loads, how quickly it responds to interactions, and how stable the content is during loading and interactions.
In this way, Core Web Vitals represents a more complete and efficient positioning factor , both to qualify the Google algorithm and to guide the SEO adjustments of your website or blog .
In fact, it is important for you to realize that every time Google announces an algorithm update, the search engine’s intention is also to motivate sites to rate the experience they offer .
After all, Google makes thousands of algorithm updates every year without public notice. So when there is a public announcement, the news deserves attention.
Plus, the Core Web Vitals announcement already comes with plenty of guidance on how to measure these metrics and improve your score. So, you understand that this update will definitely have an impact on search results, both on mobile and desktop.
