FAB
The FAB method is used in copywriting USP comes from the three mainly when you are addressing an existing clientele . It allows you to present new products or croatia phone number library services with formidable effectiveness. Behind these three letters lies the following principle:
- Feature : Advance your proposal.
- Advantage : Detail its usefulness.
- Benefit : Highlight the benefit of your offer.
UUUU
The 4 U’s formula is a particularly good ally for generating high engagement rates. However, it’s also very effective when applied to writing your landing pages. Here’s what these four letters represent:
- Useful : Explain concretely the usefulness of your offer.
- Urgent : Create a sense of urgency for decision-making.
- Unique : Prove the uniqueness of your solution.
- Ultra-specific : demonstrate how well your proposal is suited to a particular situation.
USP
This copywriting technique aims to emotional intelligence for online success answer the following question . Why should people buy from YOU? You can then highlight your unique assets such as :
- your unbeatable prices;
- your speed of delivery;
- your unrivaled guarantees;
- your incomparable results;
- your exceptional customer service;
- etc.
Explicit CTA
If you want to convert your audience , you need to encourage them to take action. By providing a clear and specific call to action at the bottom of the page, you remind your reader that they can play a role in their own success. This technique is widely used in SEO to retain traffic for as long as possible.
In copywriting, this method is the very purpose of everything that came before it. It’s therefore a crucial element that should not be overlooked!
The slide
Known as a “ slippery slide,” sliding is a copywriting technique that naturally encourages the reader to continue reading . It is essential because your goal is for your reader to read your entire text and still be present when you offer a call to action. Below is a diagram that describes this process.
Social proof
In copywriting, social proof is used to buy lead confirm the authenticity of your claims . This means you provide irrefutable evidence of the benefits of the offer you’re proposing. There are several ways to achieve this, but the most common are:
- Add verified testimonials.
- Offer verified study results.
- Provide usage statistics.
