The year 2009 was mark , by a conflict between yogurt companies: Wimm-Bill-Dann and Danone. The conflict erupt , over Danone’s slogan: “Don’t hope for a miracle, drink Danone,” which Wimm-Bill-Dann perceiv , as a direct hint to customers to refuse to buy Chudo yogurt. Wimm-Bill-Dann representatives even fil , a complaint with the F ,eral Antimonopoly Service asking them to consider the case.
In 2004, there was a dispute between rusks manufacturers.
The Sibirsky Bereg brand, which produces rusks call , Kirieshki, came up with the following slogan for its advertising posters in shop the metro: “Good rusks are not call , crusts.” This slogan clearly hint , at a competitor’s product, which was call , “Three crusts.” According to the F ,eral Antimonopoly Service, this advertisement directly point , to the manufacturer of “Three crusts,” the Bridgetown Foods company. The decision of the antimonopoly authorities was strict: the violator of the law had to issue a refutation of its advertising campaign. It didn’t take long to wait: metro passengers could soon see posters informing them that real rusks could be call , crusts.
Many people still remember email marketing is the love elixir for valentine’s day a similar conflict between the producers of bouillon cubes “Knorr” and “Maggi”. The company “Knorr” came up with an advertising slogan “Real soup. No magic”, which only at first glance seems absolutely innocent. In fact, upon closer examination, a play on words becomes obvious, which refers to one of the main competitors of the company “Knorr” – the manufacturer of bouillon cubes “Maggi”.
Website interface: concept, elements, stages of development
What does it give? An sault data intuitive and user-friendly website interface is always good. This means that visitors will not leave the resource imm ,iately after entering, and will appreciate it. And this will have a positive effect not only on conversion, but also on the company’s image.
How to create? To make a good website interface, you will have to work hard. Combining an attractive design with user convenience is not as easy as it may seem from the outside. But it is still quite possible.
