Although everyone should know how to interpret which are the most important KPIs for their business, we can make a selection of the most relevant KPIs in marketing:
Some general KPIs that serve to evaluate marketing performance in general are:
CLV (Customer Lifetime Value)
The amount of revenue generated by a customer over time. This depends on the retention rate, and is often most useful for services or products that the customer pays for on a recurring basis, through monthly or annual fees.
CAC (Customer Acquisition Cost)
The amount of money it costs us to acquire a new country email list customer. This could include advertising, meetings, calls, or any work or investment we include in the sales process.
ROI (Return on Investment)
Without a doubt one of the most important. Return on investment refers to the profits we obtain from an investment. It can be applied in general shandong mobile phone number list terms or in specific strategies and campaigns.
Learn more about ROI .
CR (Conversion Rate)
Conversion rate is the percentage of visitors properties of blockchain system solutions that become customers. This KPI can be applied generically to a website . Or specifically to each campaign.
KPIs for SEO
SEO is the part of digital marketing that seeks to gain organic traffic through search engines.
SEO is influenced by a large number of different factors . And is one of the most complex aspects to measure.
If you need more information about SEO .
SEO for SMEs
SEO for startups.
