Have you ever wondered why some brands stand out and make us feel a special connection to them? The answer may lie in brand archetypes !
This is a concept use in Marketing that has become quite well-known in recent years, but few people understand its practical application.
And I reiterate: it is a good vietnam telegram data approach to build or modernize a brand, direct communication and create identification with the target audience to gain their trust.
But, to bring your archetype to life, it is important to know what the types are and how they work, as well as understanding how to incorporate them into your Branding strategy .
So I’m going to introduce you to the 12 main archetypes and how to choose the one that’s best suited for your company , according to its mission, history and target audience.
Come see!
What are brand archetypes?
Brand archetypes are a popular social data channels such as mobile apps approach in branding and building a brand identity , which is based on archetypal psychology, developed by the Swiss psychologist Carl Gustav Jung.
Jung proposed that there are universal patterns of thought, symbols, and behavior inherent in the human psyche , and called these patterns “archetypes.”
They are symbolic representations of basic human characteristics and traits , and Jung believed that they influence the text services understanding of human nature and the construction of narratives.
Think of it as a “universal grammar of human communication,” which transcends cultural boundaries and applies to a wide variety of contexts.
Brand archetypes, therefore, can be the foundation of your brand personality and shape the way your company presents itself to the world !
Influence of archetypes on consumer decision making
Have you ever come across a brand that seems to perfectly understand and represent what you want?
This is because consumers tend to identify with brands that reflect their own archetypes and thus build a relationship of loyalty.
In other words: by combining approaches such as brand archetypes, mental triggers and persuasion techniques, which act on the unconscious, your company will probably be able to make more sales and achieve its growth goals — while leaving a positive impression on the customer!
Because when a brand aligns itself with the archetype most representative of the target audience , it creates an emotional connection that drives the purchasing decision .
The public feels that the brand understands them and is in tune with their values and aspirations!
